Siesta Healing is a Wellness Spa catering to both the local community and travelers in need of rest and relaxation in beautiful Siesta Key, Florida. They came to me with a logo that didn’t correspond with their business identity. Their vision is to provide a unique experience for their clients through the use of therapeutic massage oils, holistic treatments, deep tissue and reiki massages and modern facial services. They were also in need of promotional materials and social media assets to help promote their business online.
CREATIVE SOLUTION
Peaceful, relaxing, refreshing and luxurious were the main themes we were shooting for with this project. The colors were carefully chosen to be complimentary to each other and the brand. The design is clean, minimal and modern. The logo features a deep teal or rose/coral background with a bold geometric lotus flower silhouette. I chose a combination of letters (uppercase and lowercase script) to maintain the appeal of a luxury wellness spa, while also maintaining a clean and simple look.
DESIGN BRIEF
Siesta Healing is a Wellness Spa catering to both the local community and travelers in need of rest and relaxation in beautiful Siesta Key, Florida. They came to me with a logo that didn’t correspond with their business identity. Their vision is to provide a unique experience for their clients through the use of therapeutic massage oils, holistic treatments, deep tissue and reiki massages and modern facial services. They were also in need of promotional materials and social media assets to help promote their business online.
CREATIVE PROCESS
Peaceful, relaxing, refreshing and luxurious were the main themes we were shooting for with this project. The colors were carefully chosen to be complimentary to each other and the brand. The design is clean, minimal and modern. The logo features a deep teal or rose/coral background with a bold geometric lotus flower silhouette. I chose a combination of letters (uppercase and lowercase script) to maintain the appeal of a luxury wellness spa, while also maintaining a clean and simple look.