SARAFRESH
Cold-pressed Juice Shop
SARAFRESH
Cold-pressed Juice Shop
PROJECT NAME
Sarafresh Juice
DELIVERABLES
Logo Creation
Business Rebrand
Package Design
SOFTWARE UTILIZED
Adobe Illustrator
Adobe Photoshop
PROJECT NAME
Sarafresh Juice
DELIVERABLES
Logo Redesign
Business Rebrand
Print Collateral
Social Media Assets
SOFTWARE UTILIZED
Adobe Illustrator
Adobe Photoshop
DESIGN BRIEF
The owner of this family owned juice shop came to us with a desire for a complete brand makeover, new color palette and package design when they decided to change their business model from a mobile juice store to a permanent brick and mortar storefront. They needed both print and digital materials to relaunch their business. Their online presence in particular was inconsistent and unorganized and in desperate need of some TLC.
CREATIVE PROCESS
Consumer research indicated that this new-wave of healthy eating/drinking has infiltrated the lives and homes of both younger and older generations. The goal in the rebrand was to create something beautiful with a modern but classic twist to speak to people of all ages. The logo and designs are fun and whimsical yet fresh and bold. I created several logo variations, signature pieces and social media assets.
DESIGN BRIEF
The owner of this family owned juice shop came to us with a desire for a complete brand makeover, new color palette and package design when they decided to change their business model from a mobile juice store to a permanent brick and mortar storefront. They needed both print and digital materials to relaunch their business. Their online presence in particular was inconsistent and unorganized and in desperate need of some TLC.
CREATIVE PROCESS
Consumer research indicated that this new-wave of healthy eating/drinking has infiltrated the lives and homes of both the younger and older generations. The goal in the rebrand was to create something beautiful with a modern but classic twist to speak to people of all ages. The logo and designs are fun and whimsical yet fresh and bold. I created several logo variations, signature pieces and social media assets.
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